The TRX founder has begun franchising his next big fitness business idea: outdoor workouts enabled by modern tech
Randy Hetrick knows a good fitness business opportunity when he sees one. He also knows how to build a company from the ground up.
Hetrick, a former Navy SEAL who started TRX from his garage and turned it into a functional equipment giant, believes he’s found the next big white space in the fitness market: outdoor workouts enabled by modern tech.
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